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Wet ‘n Wild Releases Spongebob Makeup Collection as Nostalgic Cartoon Craze Blows Up

Inspired by SpongeBob’s boundless optimism and the charm of Bikini Bottom, the collection channels the same energy into bold shadow palettes, character-inspired sponges and accessories priced under $20.

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By: Lianna Albrizio

Associate Editor, Happi

The Spongebob craze is blowing up in the personal care space, food chains and now, the beauty world. So much, in fact, it’s got brands echoing the sentiments of the late Stephen Hillenburg’s iconic cartoon whose famous line is, “I’m ready!”

Back by popular demand, Wet ‘n Wild is re-releasing its SpongeBob Limited-Edition Collection to bring the magic of Bikini Bottom to lovers of makeup and the animated classic series alike.

Inspired by SpongeBob’s boundless optimism and the charm of Bikini Bottom, the collection channels the same energy into bold shadow palettes, character-inspired sponges and accessories priced under $20.

The Spongebob collection follows the brand’s past cartoon collaborations included Hello Kitty and The Nightmare Before Christmas.

Wet n Wild x SpongeBob Limited-Edition Collection

The collection includes the following:

Underwater Wonder Liquid Blush;
Chill Factor Cooling Glitter Stick;
Always Sunny In Bikini Bottom Bronzing Drops;
Best Day Ever Glitter Body Illuminator;
Double The F.U.N Liquid Eyeliner Stamp; and
Puffed Up Powder Puff.

The Wet n Wild x SpongeBob PR Box Set, pictured above, retails for $75.

The Collection is available at wetnwildbeauty.com, Walmart, Amazon, Target and Ulta.

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